Sara Moreno

Sara Moreno leads Content Operations at TikTok Spain, empowering the TikTok community to create content that brings joy, creativity, and cultural relevance to the platform.
As one of the founding members of the team in 2020, Sara has worked hand in hand with creators and publishers—redefining the path of content creation and how audiences connect with stories, both on and beyond the screen.
From sports fandoms to entertainment trends, she has helped build and scale communities that evolve into cultural movements. With over 12 years of experience in digital strategy and content operations, Sara brings a unique combination of platform expertise and cultural insight to the ever-evolving content landscape.